2010 Baldrige Criteria - Integrated

Item 7.2 - Customer-Focused Outcomes (70 pts.)                                                                                                                                         Results

What are your CUSTOMER-focused PERFORMANCE RESULTS?

Summarize your organization’s KEY CUSTOMER-focused RESULTS for CUSTOMER satisfaction, dissatisfaction, and ENGAGEMENT.

SEGMENT your RESULTS by product offerings, CUSTOMER groups, and market SEGMENTS, as appropriate.

Include appropriate COMPARATIVE data.

Provide data and information to answer the following questions:

7.2a. CUSTOMER-Focused RESULTS

(1)   What are your current LEVELS and TRENDS in KEY MEASURES or INDICATORS of CUSTOMER satisfaction and dissatisfaction?

HOW do these RESULTS COMPARE with the CUSTOMER satisfaction LEVELS of your competitors and other organizations providing similar products?

(2)   What are your current LEVELS and TRENDS in KEY MEASURES or INDICATORS of CUSTOMER relationship building and ENGAGEMENT?

HOW do these RESULTS COMPARE over the course of your CUSTOMER life cycle, as appropriate?

Notes:

N1. CUSTOMER satisfaction, dissatisfaction, relationship building, and ENGAGEMENT RESULTS reported in this Item should relate to the CUSTOMER groups and market SEGMENTS discussed in P.1b(2) and Category 3 and to the determination methods and data described in Item 3.2.

N2. MEASURES and INDICATORS of CUSTOMERS’ satisfaction with your products relative to CUSTOMERS’ satisfaction with competitors and COMPARABLE organizations (7.2a[1]) might include information and data from your CUSTOMERS and from independent organizations.

For additional description of this Item, see 7.2 Customer-Focused Outcomes Description.

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