Baldrige Business Excellence International

Stunning US and International Decline of Business Participation in the Baldrige Award

"Bad Criteria will defeat a good quality award every time."

The Baldrige Award which was created by President Reagan to be a world-class business excellence award to improve America’s competitiveness. The bad news is that the graphic below shows “Zero Business Participation” after strong initial participation.

2020 Baldrige Award Program Falure

Baldrige has fallen out of favor internationally based on my work with more than 30+ national business excellence award programs . . . EFQM is now used by four times the number of countries as as Baldrige . . . and Baldrige continues to decline rapidly . . . and now an independent study of award programs from more than 60 nations confirms my findings

Why Baldrige has failed: New research comparing the Baldrige Criteria when they were extremely popular with businesses (more than 20 years ago) to today’s Criteria shows a stark contrast between how businesses think and how Baldrige thinks. The bottom line is that Baldrige has significantly reduced its assessment scoring in the current Criteria for areas fundamental to business excellence (e.g., products and services, processes and systems, and cost management). From a business perspective, deemphasizing these business excellence fundamentals is the polar opposite of improving competitiveness.

Breaking BADrige . . . the news keeps getting worse for Baldrige

Is Baldrige still about Competitive Excellence?

None of the Baldrige 22 Health Care Winners are Top Tier Performers: US healthcare is ranked last among large nations and none of 22 Baldrige HC Award winners are ranked as top tier providers based on the (Truven Health Care Analytics (Top Hospitals Everest Award) or US News & Report HEALTH (Honor Roll Award). The Mission of the Baldrige Award Program is to improve American competitiveness . . . this can only be done by focusing on achieving world-class performance. The Secretary of Commerce appears to be steering away from the Mission when health care organizations that are not in the top tier of the last place nation are honored as “role models” for excellence . . . this appears to be an obstruction to competitiveness. If the Award was refocused on world-class excellence (its Mission), the original integrity of the Award would likely be restored. And, holding Baldrige once again accountable to its world-class competitiveness Mission, may result in something much more important than making America more competitive and saving trillions of dollars . . . it can save countless lives  . . . refocusing the Baldrige Health Care Award away from community-/regional-class excellence back to world-class competitive excellence needs to happen now . . .

Congratulations to our customers and Baldrige winners: St. David's HealthCare & Hill Country Memorial!!!

World Class improvement from the most experienced source

Noteworthy: A great man and the last of the true quality gurus passed away recently at the age of 94. My tribute to my mentor and friend and his obituary can be read at: Dr. Armand Vallin Feigenbaum


Eleven for Eleven!

Vodafone was my 11th telecommunications client in 11 different countries. I am pleased to report that all eleven achieved their project objectives  . . . which for most of them was to win their national quality/business excellence award . . . thank you Vodafone for keeping the streak alive . . . and, thank you for the special honor of inviting me to work with a truly outstanding organization that never stops improving.

Fiji FBEA Vodafone


APO Quality Awards for Practitioners Workshop with representatives of the national quality/excellence awards of 17 Asian Nations

APO Quality Awards Workshop - Paul Steel

Honored and pleased immensely to serve as APO Technical Expert to this critically important workshop (Bangkok)

Dubai MRM Business Award Events

  2012 Dubai Crown Prince - Paul Steel    2012 MRM Juror Recognition Certificate - Paul Steel    2012 MRM Ceremony - Curt Reimnn - Paul Steel

His Highness Mohammed Bin Rashid Al Maktoum Business Award Recognition (Dubai)

It does not get any better than being selected to guide the development of the Asian Productivity Organization's manual to train the Business Excellence Consultants in most Asian nations including members from Japan, Singapore, Malaysia, Philippines, Mongolia, Thailand, Fiji, Taiwan, India, Cambodia, Vietnam, Sri Lanka, and Pakistan.

Asian Business Excellence Consulting Course Design Team 


MISSION: Accelerating organizational improvement beyond the capabilities of all the Business Excellence approaches combined.

Business Excellence International

 Enjoy the photos from organizations in some of the more than 30 countries that have invited me to contribute to their pursuit of excellence

Baldrige Excellence international - work and photo links


Middle East


Latin America









Costa Rica

New Zealand




Puerto Rico



Saudi Arabia




Dubai, Abu Dhabi - United Arab Emirates






South America





Brasil / Brazil

North America



United Kingdom






United States





Thailand Events

2012 FTPI Thailand Seminar - Paul Steel    2012 Thailand Curt Reimann Presentation - Paul Steel

10th anniversary of Thailand Quality Award Seminar with my friend Dr. Curt Reimann (Bangkok)


  HHi MRM Dubai Business Award Jury MRM Dubai Business Award Cereony

MRM Dubai Business Award Jury - HE Sultan bin Saeed Al Mansouri (UAE Minister of the Economy) and Paul Steel

Ξ  Baldrige Excellence  Ξ

Baldrige-based improvement accelerated and made practical from the most experienced source



Criteria User Guide


Baldrige Model Framework

  Best Systems & Processes  

All 46
Case Studies


Breaking BADrige




 Winners’ Applications


Innovation Winners

  International Winners  

Guides to Improvement


Site Visit Preparation

Core Services:


Application Development


Training, Workshops


Seminars, Speaking, Presenting


Interview Assessment -Best Option


One Stop Consulting Services


Special Focus:


Baldrige International (30+ countries)




Health Care


Nonprofit & Public Sector


Business - Private Sector


Baldrige Store:

All 2016 Guides Bundle

Guide to a Well-Written Application

Site Visit Preparation Guide

Guide to Effectively Presenting Results

Metrics - Benchmarks

Paul Steel

MISSION: Accelerating the total organizational improvement rate beyond the capabilities of all Business Excellence approaches combined. Paul



2011 UiTM Education Seminar

There is no reason to not have fun as exemplified at this "Education's Journey to World Class Excellence" Seminar at the Malaysia's largest university

Santiago Mayor - Baldrige

Mayor of Santiago endorses Baldrige Criteria for Performance Excellence - he personally uses the Chilean version to manage government (Santiago, Chile)

Working with quality gurus Dr. W. Edwards Deming and Dr. Armand (Val) Feigenbaum for seven years and working with most of the major quality and excellence awards in the world


The Baldrige, EFQM, Australian, Singapore and other national excellence Criteria have opened up the world to me and have allowed me to enjoy visiting and learning about many cultures. Working with many of the best organizations in these great places has allowed me to learn how much about how they have achieved world-class excellence. This webpage celebrates these wonderful experiences with photos and more importantly shares what I have learned from assessing hundreds of organizations in more than 30 countries for over 20 years and also from working with quality gurus Dr. W. Edwards Deming and Dr. Armand (Val) Feigenbaum for seven years. Paul Steel


Baldrige Training  Thousands more people trained in Self-Assessment than the Baldrige Award Program! Learn more about Baldrige Training


UiTM - Malaysian Prime Minister Quality Award

Paul Steel invited to hold Malaysian Prime Minister's Quality Award at UiTM (Universiti Teknologi Mara) in front of Malaysian Ceremonial Kings


080824 Hesam Aref Khashfi - Paul Steel 080825 Iran Quality Conference - Paul Steel 2

IRAN: Dr. Hesam Aref Kashfi (President, Iranian Society for Quality) and Paul Steel and scenes from ISQM-APQO 9th Conference of Quality Managers in Tehran

SPRING Singapore - Paul Steel Singapore MOE Assessor Sharing Workshop - Paul Steel

 SINGAPORE: SPRING International Assessor role and Ministry of Education Assessor Best Practice Sharing Workshop


The Baldrige Management Model

A new and improved approach to the old Baldrige Framework - from the perspective of its systems and processes


A Total Integrated Excellence System

Each process in the Total Baldrige Integrated Excellence System is actually a core process that has been updated using knowledge gained from hundreds of assessments of public and private sector and health care and education Criteria users worldwide. These core processes are the 'best of the best'. However, the best processes in the world are useless unless you and your colleagues can accept and implement them. I have 30 years of experience in facilitating implementation of processes and systems while preserving the culture and special needs of various sizes and types of organizations. It is much easier to do than most people think. The key to success is to replace the core of your existing processes which are not capable of best-in-class performance with a best practice core processes. This allows you to preserve everything that works well, everything important to your success, your culture, and everything you are already the expert in.

The core process approach enables organizations to accelerate their overall rate of improvement beyond today's continuous improvement and Business Excellence approaches.

Replacing incapable core processes with highly capable ones causes a shift in your improvement rate from gradual to breakthrough. I can do this for you for any process or system in the graphic or I can teach you how to do it. Please contact me and I will be pleased to discuss this with you and/or visit with you.

Tata TQMS Training 2009 Global Indian School - Senior LEaders - Paul Steel 081015 Tata Steel Thailand - Paul Steel 080731 Thai Acrylic Fibre - Paul Steel

INDIAN ORGANIZATIONS: Tata TQMS Senior Assessor Training, Global Indian International School, Tata Steel Thailand and Aditya Birla (Thai Acrylic Fibre)


TQA Thailand Leaders  Thai MOF Director - Paul Steel

THAILAND: TQA Leaders and TQA Launch Ceremony and Presentation - PTT CEO, PTT President, and Paul Steel - PTT is Thailand's largest company. Also, Dr. Areepong Bhoocha-oom, Director General Thailand Ministry of Finance and Paul Steel

  • Dubai Higher Education Seminar - Paul Steel

    Achieving Excellence in Higher Education - top education leaders from Ahlia University (Bahrain), University of Jordan, Qatar University, Australian College Kuwait, Jubail Industrial College and the Bahrain Quality Assurance Authority for Education and Training (QAAET) with Paul Steel

    070418 Saudi Arabia National Attire - Lori Paul Roy

    SAUDI ARABIA: Paul Steel (third from right) with Baldrige Site Visit Team in Saudi National Attire after 'Achieving World-Class Excellence' presentation, Al Khobar, Saudi Arabia.

    Quality Gurus 1

    Classic 'Quality Gurus Summit' photo (Click on photo for larger version)


    Baldrige Excellence International