Excellence: Brunei Darussalam

Stunning Prolonged Decline of Business Participation in the Baldrige Award

More than 20 million American businesses do not to participate in the Baldrige Award which was created by President Reagan to be a world-class business excellence award to improve America’s competitiveness. In fact, the Baldrige Program data-based graphic below shows “Zero Participation” after strong initial participation.

Baldrige Profit vs Nonprofit Problem

Criteria flaws and practicality-adverse complexity have long been cited as major reasons for the sharp prolonged decline of business participation.

Now a new and potentially stronger reason for Criteria rejection has emerged. New research comparing the Criteria when they were extremely popular with businesses to today’s Criteria which has a near 100% rejection rate show stark contrasts in relation to how businesses think and how Baldrige thinks.

All American businesses seek to improve their competitiveness. The Baldrige Mission is to improve the competitiveness of American businesses. The graphic above indicates total failure of the Baldrige Award with respect to its Mission.


Excellence resources from the most experienced source

Top this!

Vodafone was my 11th telecommunications client in 11 different countries. I am pleased to report that all eleven achieved their project objectives  . . . which for most of them was to win their national quality/excellence award . . . thank you Vodafone for keeping the streak alive . . . and, thank you for the special honor of inviting me to work with a truly outstanding organization that never stops improving.

Fiji FBEA Vodafone


I am grateful to the Brunei Government especially the Prime Minister's Office MSD (Management Services Department) for sponsoring my enjoyable work in Brunei. The honor of working with the government departments will always be remembered and appreciated by me. Enjoy the photos and the excellence tools and resources below.  Paul Steel

Brunei Prime Minister Office Brunei Prime Minister Office Permanent Secratary - Paul Steel

Baldrige Self-Assessment and Application Development Workshop with Brunei Prime Minister Office consultants - also shown, Permanent Director and Senior Leaders - March 2010


It does not get any better than being selected to guide the development of the Asian Productivity Organization's manual to train the Business Excellence Consultants in most Asian nations including members from Japan, Singapore, Malaysia, Philippines, Mongolia, Thailand, Fiji, Taiwan, India, Cambodia, Vietnam, Sri Lanka, and Pakistan.

Asian Business Excellence Consulting Course Design Team 


International excellence tools and resources from the most experienced source

The Baldrige, EFQM, Australian, Singapore and other national excellence Criteria have opened up the world to me and have allowed me to enjoy visiting and learning about many cultures. Working with many of the best organizations in these great places has allowed me to learn how much about how they have achieved world-class excellence. This webpage celebrates these wonderful experiences with photos and more importantly shares what I have learned from assessing hundreds of organizations in more than 30 countries for over 20 years and also from working with Dr. W. Edwards Deming and Dr. Armand (Val) Feigenbaum for seven years. Paul Steel

Baldrige Excellence Resources

Baldrige Training

 Thousands more people trained in Self-Assessment than the Baldrige Award Program

UiTM - Malaysian Prime Minister Quality Award

Paul Steel invited after training to hold Malaysian Prime Minister's Quality Award at UiTM (Universiti Teknologi Mara) in Shah Alam, Malaysia with Malaysian Ceremonial Kings Photos - 2009

 090720 UiTM INKA Faculty

 Educational Leadership Excellence presentation delivered by Paul Steel in Shah Alam, Malaysia at UiTM (Universiti Teknologi Mara) - July 2009

Paul Steel chairing International Health Care Conference in Kuala Lumpur with national health care Quality Leaders from ISQua, ASQua, APHM, Taiwan, Hong Kong, Singapore, Malaysia, Canada, Australia, United States, and India - July 2009

A special 'terima kasih' for Mr. Mohd Razali (MPC Deputy Director in 2009 photo on right above) for sponsoring me with MPC, MAMPU, and others since we met during my first visit to Malaysia.


The Baldrige Model

See the Baldrige Framework - from the perspective of its systems and processes


Total Integrated Baldrige Excellence System


Each process in the Total Baldrige Integrated Excellence System is actually a core process that has been updated using knowledge gained from hundreds of assessments of public and private sector and health care and education Criteria users worldwide. These core processes are the 'best of the best'. However, the best processes in the world are useless unless you and your colleagues can accept and implement them. I have 30 years of experience in facilitating implementation of processes and systems while preserving the culture and special needs of various sizes and types of organizations. It is much easier to do than most people think. The key to success is to replace the core of your existing processes which are not capable of best-in-class performance with a best practice core processes. This allows you to preserve everything that works well, everything important to your success, your culture, and everything you are already the expert in.

Replacing incapable core processes with highly capable ones causes a shift in your improvement rate from gradual to breakthrough. I can do this for you for any process or system in the graphic or I can teach you how to do it. Please contact me and I will be pleased to discuss this with you or visit with you.

Other Brunei and Malaysian Business, Public Sector, Health Care, and Education Seminar and Symposium Events

Baldrige Self-Assessment Workshop - 1

Baldrige Self-Assessment Workshop with Asian Health Care, Private Sector, Public Sector, Education and Health Care delegates

090211 KL Public Sector Excellence Seminar - Paul Steel

Achieving World-Class Public Sector Excellence Seminars - Kuala Lumpur


080221 Baldrige Health Care Seminar - Kuala Lumpur

  'Achieving Health Care Excellence' Seminars for Asian health care leaders - Kuala Lumpur, Malaysia - more than 60 hospital CEOs/Directors attended the two seminars

061122 Telecom Malaysia Baldrige Self-Assessment Training

Telekom Malaysia Self-Assessment Training Class conducted by Paul Steel at TM Multimedia College - Kuala Lumpur

061130 Malaysian Prime Minister Quality Award Judges Training - Paul Steel

Paul Steel with Judges for Malaysia Prime Minister's Quality Award after conducting MPC Judging Process Training

060605 Malaysian Prime Minister Planning Group - Paul Steel

Paul Steel with MAMPU (including Minister and staff) conducting 2-Day Strategic Planning and Award Review Session - Kuala Lumpur

060609 Enhancing Competiveness Conference Keynote Talk - Paul Steel

MPC 'Enhancing Competitiveness' Conference, Paul Steel, Keynote Speaker with Singapore Quality Award and Malaysian Prime Minister's Award Winners

060608 Malaysia Prime Minister Assessor Training - Paul Steel

Malaysian Prime Minister's Quality Award Training (MPC) of National Assessors and Paul Steel


Baldrige International

 Enjoy the photos from organizations in some of the more than 30 countries that have invited me to contribute to their pursuit of excellence

Baldrige Excellence international - work and photo links


Middle East


Latin America









Costa Rica

New Zealand




Puerto Rico






Saudi Arabia




Dubai - United Arab Emirates


South America





Brasil / Brazil

North America



United Kingdom





United States






Brunei excellence resources and tools from the most experienced source . . . Paul Steel