Baldrige Education Glossary: Goals


The term “goals” refers to a future condition or performance level that one intends to attain. Goals can be both short- and longer-term. Goals are ends that guide actions. Quantitative goals, frequently referred to as “targets,” include a numerical point or range. Targets might be projections based on comparative or competitive data. The term “stretch goals” refers to desired major, discontinuous (non-incremental) or “breakthrough” improvements, usually in areas most critical to your organization’s future success.

Goals can serve many purposes, including

  • clarifying strategic objectives and action plans to indicate how you will measure success

  • fostering teamwork by focusing on a common end

  • encouraging “out-of-the-box” thinking to achieve a stretch goal

  • providing a basis for measuring and accelerating progress

Note: Blue words above are hyperlinks to other Glossary terms.



Thank you for using the only truly integrated Baldrige Education Glossary available anywhere.  Paul Steel

Baldrige Excellence Resources

Great news: You can now download an MS Word version of the Baldrige Criteria

  Special limited time offer: Get OrgProfiler for free: OrgProfiler for free

2012 Baldrige Criteria Response Templates . . . accelerating excellence

Live, interactive and free Web Demo

Please call 1 425 633 2960 or email  to set up a no charge live Web Demo. This session is interactive. So, you and your colleagues can ask questions and 'test drive' the templates. If you have 5 minutes, there is no better way to see what you are getting.

Baldrige Criteria Response Template Mini

New for 2012: Thanks to user feedback, the Criteria Response Templates are now linked directly to the areas of the Criteria they address

 Quality Gurus 1

Classic 'Quality Gurus Summit' photo (Click on photo for larger version)